A fishing resort in remote Kyoquot BC needed to book a season of once-in-a-lifetime fishing trips, and not much time. 

The new management team had taken over recently, and the resort had lost a lot of momentum as their facilities had undergone major renovations during the previous season. They had to use their budget wisely as they’d had some major expenses such as brand new 24′ Grady-White boats. They needed to do it fast too, it was almost the start of the fishing season and they had a lot of bookings to fill in order to make the season profitable.

Our approach was to showcase the breathtaking remote location on the west coast of BC. Our ad campaign targeted two key demographics with social media ads, including Google AdWords, Facebook / Meta Ads, and Twitter (X) ads, driving visitors to a landing page for booking their trip and to enter a raffle giveaway for a free trip, as incentive to join the mailing list.

On their website, in addition to the landing page, we configured Google Analytics to monitor and measure their traffic sources, created targeted backlinks for SEO, and added a media kit to their website for use with a press release to make it easier for people to talk about them. We added some more blog content to make the site more lively and engaging for visitors, showing them some of the great catches made by resort vistors.

We created print ads for several fishing publications and created a trade show booth for them to use at the ICAST sport fishing show in Las Vegas, and handbills with special show-only offers. 

We designed an attractive email campaign template which was used to send targeted offers to their existing email list. We set up an email signup autoresponder to present new subscribers with a limited time discount offer.

Using these methods, we generated thousands of leads and their season’s 118 trips were all successfully booked.